Press Releases
Lonesource Hosts Pilot Marketing Blitz in Downtown Raleigh
CARY, N.C. – May 20, 2011 – Lonesource, a growing Cary company that helps businesses quickly and easily obtain the everyday products and supplies they rely on to do business, is ramping up local business and brand awareness with a marketing blitz. Lonesource will be in downtown Raleigh outside the Capital Bank building on May 25 and June 8 and 22 showcasing their new black delivery trucks and providing complimentary hot dogs at lunchtime. The blitz also includes area radio spots, billboards and increased outreach to target businesses.
Lonesource opened in Cary ten years ago and has grown organically and through acquisitions from four to 200 employees and expanded to offices in seven locations. This pilot marketing blitz will be scaled to other Lonesource markets following successful completion in Raleigh.
“We’ve been in Raleigh’s backyard for more than 10 years now and our sexy, sleek, black trucks drive by local businesses every day, but we’re excited to get in the face of local businesses and continue to grow with this blitz,” said Lonesource CEO Bradley King.
The goals of the blitz are two-fold, to increase brand awareness of Lonesource in the Raleigh area and to generate new sales leads. In addition to hot dogs, attendees are offered complimentary Lonesource custom branded products and paper reams. Guests are also invited to share their information for a “Lunch and Learn” about Lonesource’s products and services.
About Lonesource, Inc.
Lonesource sells and delivers more than 200,000 consumables to corporations of all sizes at competitive prices. The company provides consumable categories well beyond office supplies and distinguishes itself in the marketplace by combining its extensive category offerings with business process optimization services and state-of-the-art technology. Lonesource is headquartered in Cary, N.C. and has been serving geographically dispersed companies since 2000. For more information, visit www.lonesource.com.
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Media Contact:
Alex Huffman
Largemouth Communications, Inc. (on behalf of Lonesource)
(919) 459-6455
alex@largemouthpr.com
© 2011 Lonesource